Recently my PR in agriculture class had a visitor and her name is Judi Graff who is from Springfield, Illinois. Her topic this week was to discuss the “essence of blogging”. She gave us many good tips how to promote our blogs better and how to make our blogs more clean cut and precise. I am very honored to have gotten to listen to her speak because she is such an accomplished blogger herself and such a nice woman. We were told how our blogs are our story and we have to use them right to tell people “our story”.
While she was here she helped us to utilize our blogs and to make them more efficient. There were ten good tips though that she gave us that I would like to share with you.
1) Know your Audience: Before you begin your blog you have to know who you are designing your blog for. What I mean by that is who is your target audience and what do you want to present to them. This is important because each target audience is going to be looking for something different when they go to read blogs. So, just take into consideration how you form your blog and what your present as your material to the audience.
2) Have a Tag Line: A Tag line is what follows your blog title and gives the reader a preview for what your blog is going to be about. This is important because you only have a few seconds to gain your audiences attention and if your blog does not appear interesting right off the bat they won’t continue reading it.
3) You have 7 seconds to gain your audiences attention: When you open a website how long do you really take to look at the website before you think it will be interesting or not. I don’t know about you but for me it is not very long. So, when Mrs. Graff told us that you only have about 7 seconds to gain your audiences attention it really hit home just how important it is to make your blog catchy. Make sure that the most important stuff about your blog is at the top section of your blog so that it catches attention fast.
4) Clean and Organized: If your blog is not clean and organized then it will be hard for readers to figure out what your blog is about and where new information is. So, keep the blog simple and to the point it will make its “readability” a lot easier.
5) Important information above the fold: Like I said earlier when trying to catch your audiences attention you should put the most important information above the fold in the page because that is most often the only thing the reader will read before they decide if they want to continue reading or not.
6) Post Titles: Titles let your reader know what the article is about and is very important if you expect the reader to actually read your article. Titles should also be catchy but to the point because they need to catch peoples attention but also tell the reader what the article will be about.
7) Have a Home Tab: Tabs are important because they help the reader navigate your blog site and help alleviate confusion. A home tab though is the most important because they help the reader find the beginning of the blog where all the important information is held.
8) A Contact Page: Every blogger should have a contact page because this allows readers to contact you with any questions they have about your blog and it makes you seem more personable.
9) Graphics, Graphics, Graphics: Mrs. Graff said that graphics are very important because people like to visualize and to see everything. My blog right now is failing in this department but I plan on adding pictures as soon as my camera gets fixed.
10) Fast Load Time: This goes hand in hand with the 7 second rule to gain your audiences attention. If the page does not load quickly then you have already lost valuable seconds that you could be gaining your audiences attention and I don’t know about you but if a page does not load quickly for me then I usually just exit it and go to a different page.
These are the top 10 things that I learned from Mrs. Graff and I hope that they help you also if you are trying to create your own blog. I would like to thank Judi Graff for taking time to visit with my class at Missouri State University and helping to better our blogs.